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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 pragmatic marketing


Surviving Amid
Part I of this blog topic introduced SYSPRO and its traditional vertical solutions. It also analyzed the vendor's PragmaVision strategy to provide to pragmatic

pragmatic marketing  this technology regard. Well, pragmatic is allowing customers to have a feature-rich system that evolves with their needs and when they are ready. Visionary is to say to the customers “You want the latest and greatest technologies and are ready for them? Then, we are ready to provide it to you!” SYSPRO’s global distribution model is heavily geared towards partners for sales and implementations, which has also proven to be quite advantageous to the company. The partners are experts in both sales and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » pragmatic marketing

A Veteran Mid-market ERP Vendor with a Pragmatic Vision Chimes In


Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on market trends, SYSPRO takes part in our ongoing question-and-answer series, where the vendor responds from the viewpoint of a mid-market veteran.

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TEC Launches a New Decision Support System: jDICE (just Decide-Ignore [Your Idiot] Customers and Employees)


Montreal, QC — April 1, 2010 — Technology Evaluation Centers (TEC), a world-wide leader in enterprise software evaluation, has released a new decision support system for pragmatic decision makers who already know what’s most important for their company: jDICE™ (just Decide—Ignore [Your Idiot] Customers and Employees). After all, why should you worry about customers or employees when

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Resilient Enterprise Solutions Vendor Displays Sociability and Pragmatic Product Development


During its stabilization phase IFS product development has brought about pragmatic developments, including its latest release, IFS Applications 7. The vendor has also been surging forward by harnessing new partnerships, including turning high-profile customers into developers and subsequent resellers

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The Role of Sales Training Requirements Definition and Requests for Proposals in the Success of Technology Companies


The first step in choosing an effectiveness service provider (ESP) that best meets your company's needs is to develop a requirements definition. When used as a request for proposal, the requirements definition can be a powerful evaluation and negotiation tool.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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