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Surviving Amid
Part I of this blog topic introduced SYSPRO and its traditional vertical solutions. It also analyzed the vendor's PragmaVision strategy to provide to pragmatic

pragmatic marketing  this technology regard. Well, pragmatic is allowing customers to have a feature-rich system that evolves with their needs and when they are ready. Visionary is to say to the customers “You want the latest and greatest technologies and are ready for them? Then, we are ready to provide it to you!” SYSPRO’s global distribution model is heavily geared towards partners for sales and implementations, which has also proven to be quite advantageous to the company. The partners are experts in both sales and Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » pragmatic marketing


A Veteran Mid-market ERP Vendor with a Pragmatic Vision Chimes In
Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on market trends, SYSPRO takes part in

pragmatic marketing  Visionary Vendor for the Pragmatic User (Part II) . In addition to providing an overview of the vendor's history, these posts discuss in quite some depth SYSPRO's new PragmaVision strategy, which involves the targeting of the buyer group that bridges the gap in offerings between the early adopter, visionary-type buyer group and the more pragmatic, early (market) majority -type buyer group, defined in the classic marketing technology book Crossing the Chasm (Geoffrey Moore, 1999). Before delving into Read More
TEC Launches a New Decision Support System: jDICE (just Decide-Ignore [Your Idiot] Customers and Employees)
Montreal, QC — April 1, 2010 — Technology Evaluation Centers (TEC), a world-wide leader in enterprise software evaluation, has released a new decision support

pragmatic marketing  decision support system for pragmatic decision makers who already know what’s most important for their company: jDICE ™ (just Decide—Ignore [Your Idiot] Customers and Employees). After all, why should you worry about customers or employees when selecting business software? Customers come and go, and so do employees! For decision makers who are convinced they already know what’s really important for their company, TEC has created this cutting-edge decision support system, guaranteed to confirm Read More
Infor Strikes Again (at Long Last): Getting “Soft” while Flexing its Muscles? - Part 1
Just when I had begun to think that Ned Lilly’s ERP Graveyard blog might go out of business soon (or at least change its name and charter), here came his new

pragmatic marketing  and Infor executives are pragmatic business folks or egotistical knuckleheads. Some kind of a strange bed-fellows agreement is not beyond the realm of possibility. On one hand, Infor is likely not going to cancel the ongoing contract (and royalties from SAP), especially in this economy. On the other hand, will SAP want to strand its existing install base by switching to another third-party manufacturing ERP product? Even more, will SAP want to invest heavily in developing its own capabilities, again in Read More
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

pragmatic marketing  balancing business requirements with pragmatic feature sets that can be managed by a line of business user Demonstrated Value - combining a low total cost of ownership with proven return on investment Marketing Expertise - supporting subject matter expertise and best practices illustrated at all levels of vendor contact Speed to Beneit - managing cost and time of solution deployment in order to gain a quick return on investment CRM Integration - create a 360 degree view of the customer by sharing data Read More
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

pragmatic marketing  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More
Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

pragmatic marketing  and viral marketing of enterprise applications? Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, Read More
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

pragmatic marketing  Part 2: Interview with Marketing VP Mac McConnell Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners. To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand and lead generation, and go-to-market strate Read More
Blue Tent Marketing


pragmatic marketing  Tent Marketing Read More
Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most

pragmatic marketing  Vendors - Avoid Sabotaging Sales With Marketing Situation Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? Many reasons exist for losing deals. The two most frequent reasons are poor salesmanship and poor marketing. The sad truth is that in most cases: Good marketing beats great product. Lets take a well-known example outside the software industry. Do you have a VHS or Beta VCR? When VCRs were first Read More
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

pragmatic marketing  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More
A Pragmatic Approach to Server and Data Center Consolidation
Server and data center consolidation has never been more important. Issues such as server sprawl and increasing costs have made consolidation the number one

pragmatic marketing  Pragmatic Approach to Server and Data Center Consolidation Server and data center consolidation has never been more important. Issues such as server sprawl and increasing costs have made consolidation the number one priority among IT managers. New virtualization technologies, however, are helping data centers combat these problems. Learn about the factors that are driving consolidation initiatives today, and find out what best practices can be used for ensuring its success. Read More
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

pragmatic marketing  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

pragmatic marketing  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

pragmatic marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

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