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Enlightened Self-interest Launches CRM Information Source
Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products covering the use of technology to create personalized, one-to-one relationships.
: 3, 2000 Event Summary Peppers and Rogers Group, an internationally known consulting group that specializes in 1-to-1 marketing, announced that it has joined with Net Perceptions (NASDAQ: NETP) to launch a series of conferences and publications on personalization tools, techniques, and tactics. Net Perceptions is a leading vendor of software that is used to track and analyze customer behaviors and to create personalized experiences based on both individual and aggregate patterns. One publication has
Customer Focused Self-service: Building the Balanced Business Case
Customer Focused Self-service: Building the Balanced Business Case.Solutions and Other Documents to Characterize Your Purchase, In Relation To Customer Focused Self-service. Countless customers are engaging in self-service, in the process helping companies save millions by deflecting service interactions to cheaper channels. At many organizations, just the cost savings make the investment in self-service worthwhile. But the self-service business case isn’t built on cost savings alone. There’s a bigger, more customer-focused picture to consider, where the customer experience plays the key role.
: more information visit: www.rightnow.com Peppers & Rogers Group Peppers & Rogers Group is a management consulting firm, recognized as the world’s leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. Our goal is to develop and execute strategies that create immediate return on investment and long-term customer value. Peppers &
8/30/2006 11:34:00 AM
Even If We Knew Who You Are, We Probably Wouldn’t Tell
Companies specializing in personalization of consumer relationships have formed a consortium and conducted their first research study. The conclusion is that you care about privacy but not enough to drive to the mall.
: Martha Rogers and Don Peppers of Peppers and Rogers Group, which studies and consults on personalization. In its first survey on privacy and personalization the consortium surveyed 4,500 Web users. Some of the characteristics of the sampled population are: 97% spend at last two hours a week surfing; 63% spend at least eight hours 85% have made recent purchases online; 49% have spent at least $100 94% are registered with at least one website 97% have provided personal information to at least one website
Food and Drug Safety: Prevention Better Than Cure (For Sure) – Part 1 » The TEC Blog
outbreaks from tainted chilly peppers, tomatoes, spinach, pet food, or most recently peanut butter , the 2008 year-end holidays were not much fun for my family. Namely, the “G.I. bug” that our 18-month-old likely got in her playgroup spread so quickly and violently to anyone who was in contact with her (including the broader family members that stopped by to just traditionally exchange holiday gifts). Sure, viral gastroenteritis might likely have had nothing to do with what we ate at the time, but
: 4ps, corporate social responsibility, cpg, csr, ERP, f&b, food and beverage, four ps, grc, haccp, Lawson M3, lawson m3 trace engine, Lawson Software, lot control, obama, organic, plm, process manufacturing, product lifecycle management, product recall, regulatory compliance, risk management, SCEM, traceability, track and trace, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin in the Wind?
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where value had historically been located in products and services, it is now located in the value produced by the customer.
: desires of the customer. Peppers & Rogers have a different take on customer value. They call it return on customer, which they see as a metric and set of performance indicators that are a true measure of a successful business. Their recent hit book Return on Customer makes it quite clear that whether or not you agree with their specific metrics, we now live in an age where the customer, not the company, determines the value. What Is that Value? The irony is that in the old days of CRM, you d think
A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.
: On a separate path, Peppers and Rogers (currently a strategic division of Carlson Marketing) popularized one to one marketing which established a marketing component in CRM. At the same time, the dot-com era was born and the idea of tracking consumer behaviors at the click level materialized, giving rise to real time marketing. The rush for customer data was soon followed by the realization that there was an ocean of data with few tools to ferret out actionable information. Since the beginning of this
Ensuring Food Safety and Brand Protection through Supply Chain Traceability
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your System of Supply Chain Traceability. To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.
: eating raw tomatoes, jalapeño peppers, and cilantro, some grown and packed in Mexico and imported to the U.S., and some of still undetermined origin. Two people died, and 282 were hospitalized over the five months, making it one of the largest food borne outbreaks in 10 years. The Center for Disease Control added Tracing suspect produce items back to processors and growers is an integral part of the effort to identify a single source and a possible means of contamination. From early August to
8/17/2009 10:53:00 AM
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