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 internet marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

internet marketing  Practices of Best-run , Internet Marketing , Top 10 Marketing Automation , Compare Top 10 MKTG Apps , Best Run Affiliate , Marketing Best Client , Best Run Companies , Marketing Network , Best Run Time , Building Best-run , Long Run Marketing , Best Internet Marketing Strategies , Direct Marketing , Secrets of the Marketing , Marketing Thinking , Diffusion Marketing , Manufacturing Internet Marketing , Best-run Businesses , Distributor Marketing Programs , Building Best-run Finance , Best-run Finance

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

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Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » internet marketing

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

internet marketing  - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

internet marketing  Business Email Marketing , Internet Marketing Email , Email Online Marketing , Web Email Marketing , Email Marketing Solution , Email Marketing Company , Promotional E-Mails , Email Marketing Tips , Email Blasting , Internet Ads , Email Newsletters , Email Marketing Tools , Email Marketing Best Practices . In an unpredictable economy, it is becoming increasingly necessary to refocus marketing efforts to be more cost-effective, while still achieving measurable results in even shorter time frames. With Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

internet marketing  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time Read More

Turn the Internet into a Strategic Sales and Interaction Channel


With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you.

internet marketing  Corporate Internet Strategy , Internet Marketing Strategy , Internet Strategies Resource , Corporate Internet Marketing , Sales Channel Strategy , Web Strategy Consulting , Consulting Web Strategy , Web Projects and Strategy , World Wide Web Marketing , Effective Internet Strategy , Website Marketing Tips , Online Web Marketing , Internet Strategy Services , Internet Strategy Info , Proven Strategies Internet Marketing , Internet Business Strategy , Winning Internet Marketing Strategies , Sales Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

internet marketing  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

internet marketing  Beginner's Guide to App Marketing Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try. Read More

Broadband: A Modern Means of Internet Access


Broadband Internet subscribers have a choice between DSL or cable systems. Providers of each system must meet the particular billing challenges raised when offering such services. Each system has areas of potential revenue loss, and billing system strategies must take these into account in order to reduce the risks.

internet marketing  A Modern Means of Internet Access Broadband Internet subscribers have a choice between DSL or cable systems. Providers of each system must meet the particular billing challenges raised when offering such services. Each system has areas of potential revenue loss, and billing system strategies must take these into account in order to reduce the risks. Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

internet marketing  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

Dell Jumps Into Internet PC Arena


Dell Computer Corp. has announced that it is taking orders for its new Webpc, Dell's first product from its Web Products Group, and its first foray into the growing market of Internet appliances.

internet marketing  Jumps Into Internet PC Arena Event Summary 11/30/99 - Dell Computer Corp. announced the Webpc, which features an Intel Celeron 433 megahertz processor, a 15-inch monitor, a printer and one year of DellNet Internet service. Prices for the new computers start at $999. In a press release Tuesday, the company said the Webpc is the first product from its Web Products Group and is part of its strategy of embracing the Internet in every facet of its business. This marks Dell's entry into the market of Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

internet marketing  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More

OmniSky Selects WorkSpot to Develop Wireless Internet Services


Given that OmniSky’s wireless Internet service is Palm OS specific, WorkSpot is a safe and relatively inexpensive partner for OmniSky, which is still a privately funded organization

internet marketing  WorkSpot to Develop Wireless Internet Services OmniSky Selects WorkSpot to Develop Wireless Internet Services P. Hayes - August 10, 2000 Event Summary PALO ALTO, Calif.--(BUSINESS WIRE)--July 25, 2000--WorkSpot, Inc., a leading provider of wireless application development and server-side wireless software, has been selected by OmniSky Corp., the provider of comprehensive branded wireless Internet services for handheld devices, to provide technical resources and expertise in the development of OmniSky's Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

internet marketing  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

internet marketing  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More

Security and Trust: Doing More Business Over the internet


Learn how a secure web site can help you make sales in Security and Trust: Doing Business Over the Internet.

internet marketing  More Business Over the internet If consumers don—t trust your web site, you—ll pay for it with lost sales and abandoned shopping carts. Learn how a secure web site can help you make sales in Security and Trust: Doing Business Over the Internet . You—ll learn about the different types of technologies that provide security for sensitive data—identifying your site as trustworthy in the eyes of customers—and how making your web site safe and secure can significantly increase your online sales. Find Read More