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Three Cs of Successful Positioning: The Competition
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.
competitors, and created an informative table. Now, how do you decide if there is an unclaimed gap you can claim for your own? Follow Wee Willie Keeler's example, and hit it where they ain't. A table won't show where, but a map will—a perceptual map of the competitive landscape. Figure 2 below maps the positioning landscape for the software companies listed in the table. The axis labels represent abstractions based on the positioning statements found in the following vendors' recent advertising:
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United Arab Emirates
United States (USA)
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Architecture Evolution: Service-oriented Architecture versus Web Services
Collaboration and interoperability are critical where multiple business units reside under one larger corporation, or where there is a requirement to integrate
sent can be more informative, including data such as expected production time frames and ship dates, which is especially pertinent in a B2B manufacturing environment. What is important is that the usually silent feedback received in a customary B2B e-commerce environment can be enhanced through the ability to seamlessly extend the information to the back-office ERP system. The result should be a richer customer experience, in turn resulting in happier customers and increased long term revenue. The SOA
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IBI + IBM = EAI
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Hacker Publication Gets Top Defense Attorney
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