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Three Cs of Successful Positioning: The Competition
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

informative writing  competitors, and created an informative table. Now, how do you decide if there is an unclaimed gap you can claim for your own? Follow Wee Willie Keeler's example, and hit it where they ain't. A table won't show where, but a map will—a perceptual map of the competitive landscape. Figure 2 below maps the positioning landscape for the software companies listed in the table. The axis labels represent abstractions based on the positioning statements found in the following vendors' recent advertising: Read More...
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Documents related to » informative writing


The Importance of the White Paper and What It Can Do for You
The white paper—a wonderful little piece of literature chock full of thought provoking insight and informative prose—got its start many years ago, long before

informative writing  thought provoking insight and informative prose—got its start many years ago, long before there were computers in every office and home around the world. Back then, the white paper was a way for individuals to discuss their positions on a specific topic, but was predominantly used by the government. Today, white papers are a staple for many technology websites around the world— including ours . Before I became a writer here a Technology Evaluation Centers (TEC) , I didn’t realize how a white paper Read More...
Architecture Evolution: Service-oriented Architecture versus Web Services
Collaboration and interoperability are critical where multiple business units reside under one larger corporation, or where there is a requirement to integrate

informative writing  sent can be more informative, including data such as expected production time frames and ship dates, which is especially pertinent in a B2B manufacturing environment. What is important is that the usually silent feedback received in a customary B2B e-commerce environment can be enhanced through the ability to seamlessly extend the information to the back-office ERP system. The result should be a richer customer experience, in turn resulting in happier customers and increased long term revenue. The SOA Read More...
So, You’re Considering a Paperless Office?
The concept of the paperless office has been around for many years, but only recently has this concept been turned into reality. This article analyzes the

informative writing  You’re Considering a Paperless Office? So, You're Considering a Paperless Office? N'Gai Cobb - November 12, 2007 Many of us have heard the term before. The fact that you are reading this article shows that you are interested in it. The paperless office—is it a realistic goal? What are the benefits of a paperless office? Ironically, as you read this, you are probably surrounded by paper, as paper has blossomed into an integral part of our everyday business and personal lives. So, is it really Read More...
What Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad…
A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is

informative writing   Read More...
Is Your Organization Infested with Office Politics? You Can Still Choose the Right Software
We wrote previously on the jerk effect and how it can sabotage your software selection project.But that's not the only thing that can turn your selection

informative writing  Your Organization Infested with Office Politics? You Can Still Choose the Right Software We wrote previously on the jerk effect and how it can sabotage your software selection project. But that's not the only thing that can turn your selection project into a sinkhole ( in fact  | the list of things that can | is quite long ). Office politics can wreck IT projects too. You'll know this if you've ever had to work in a highly politicized workplace. According to Lawrence B. MacGregor Serven's book The End Read More...
Three Mistakes Organizations Are Making That Kill CRM Collaboration
Many experts are talking and writing about how collaboration can improve the relationship between a company and its customers, but most of them assume that

informative writing  Mistakes Organizations Are Making That Kill CRM Collaboration Many experts are talking and writing about how collaboration can improve the relationship between a company and its customers, but most of them assume that employees collaborate naturally and are willing to work together for the success of the company. This is not always the case. The main reason—human nature being what it is—is that employees are motivated first by their own objectives and only secondarily by the goals of the company. Read More...
Mainframe2 Offers Interactive Graphics as a Service
Mainframe2, an innovative startup in cloud computing and browser-based application distribution, has announced its support of new NVIDIA-based cloud instances

informative writing   Read More...
TurtleSpice ERP! (Week 9)
Just wanted to thank all the readers who voted and gave us this shortlist of ERP vendors for TurtleSpice:Oracle (JD Edwards EnterpriseOne)Microsoft (Dynamics

informative writing  ERP! (Week 9) Just wanted to thank all the readers who voted and gave us this shortlist of ERP vendors for TurtleSpice: Oracle (JD Edwards EnterpriseOne) Microsoft (Dynamics AX) CDC Software (Ross Enterprise) SAP (mySAP ERP) … and BigGun ERP The next steps of the TurtleSpice selection process: vendor demo on-site visits from vendors reference checks And you know what? Overall, BigGun achieves top scores (I’m not making this up*, they really do), not only in terms of ERP functionality, but Read More...
How to Create a Business Case for Your Human Resources System
Getting CFO or CEO approval to purchase a new software system is often a challenge—but more so if that system is for human resources (HR), as HR is not

informative writing  to Create a Business Case for Your Human Resources System How to Create a Business Case for Your Human Resources System If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. All of our services focus on improving HR and Payroll processes. For small to mid-size companies, we offer Human Resource Outsourcing and Payroll Outsourcing. Source : People ROA Resources Related to How to Create a Business Case for Your Human Resources System : Read More...
Xchange Adds To The List Of CRM Point Solutions' Casualties
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear

informative writing  Adds To The List Of CRM Point Solutions' Casualties Event Summary According to many recent reports in the press, it appears that Xchange, Inc . , once one of the leading marketing automation and analytics providers, has very recently closed down its operations. Xchange was founded by Andy Frawley in 1994 as Exchange Applications Inc. The news possibly comes as not a big surprise to informed market observers and/or to many of the company's customers, as it had at least for over a year been in a very Read More...
HR PRO
Headquartered in Cairo, Egypt, HR PRO provides human resources (HR) products and software solutions to companies in Egypt and the Middle East. The company's

informative writing  PRO Headquartered in Cairo, Egypt, HR PRO provides human resources (HR) products and software solutions to companies in Egypt and the Middle East. The company's products can help with common HR tasks such as writing job descriptions, managing paperwork for recruiting and performance management, designing training courses, and creating HR forms. HR PRO's products are created by HR professionals for HR professionals. HR PRO's partners include companies such as KnowledgePoint, a developer of software for Read More...
4 Things You Should Think of Before Going Postal on Customer Service
We’ve all had bad experiences with customer service yet we still expect them to be great each time we call. I’m not saying that we should expect the worst, but

informative writing  Things You Should Think of Before Going Postal on Customer Service We’ve all had bad experiences with customer service yet we still expect them to be great each time we call. I’m not saying that we should expect the worst, but maybe we should think of the following things before getting angry, frustrated, or homicidal (as someone said at the CRMe10 conference yesterday ): • The customer service representative is not the owner of the company and most of the time follows the instructions he or she Read More...
The 10th ERP Vendor Shootout May18-19, 2011
Save the date for The 10th ERP Vendor Shootout Where: Chicago Marriott O'Hare.

informative writing  The presentations were extremely informative and professionally delivered. The show has us second-guessing our original strategy for ERP selection and implementation. I highly recommend this show. –Materials Manager Transport Equipment Manufacturer Read what other past attendees have to say.. . Focus by bringing your selection team together to see the functionality you know you need and perhaps some you didn't! Consolidate your efforts by seeing industry leading software products demonstrated under Read More...
QuinStreet
QuinStreet owns an expansive network of informative websites that allows consumers to research and connect with the products and services they seek. Currently

informative writing  an expansive network of informative websites that allows consumers to research and connect with the products and services they seek. Currently, primary client verticals are the education and financial services industries. QuinStreet also has a presence in the home services, business-to-business (B2B), and medical and health industries. Read More...

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