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Three Cs of Successful Positioning: The Competition
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

informative writing  competitors, and created an informative table. Now, how do you decide if there is an unclaimed gap you can claim for your own? Follow Wee Willie Keeler's example, and hit it where they ain't. A table won't show where, but a map will—a perceptual map of the competitive landscape. Figure 2 below maps the positioning landscape for the software companies listed in the table. The axis labels represent abstractions based on the positioning statements found in the following vendors' recent advertising: Read More

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Documents related to » informative writing


Architecture Evolution: Service-oriented Architecture versus Web Services
Collaboration and interoperability are critical where multiple business units reside under one larger corporation, or where there is a requirement to integrate

informative writing  sent can be more informative, including data such as expected production time frames and ship dates, which is especially pertinent in a B2B manufacturing environment. What is important is that the usually silent feedback received in a customary B2B e-commerce environment can be enhanced through the ability to seamlessly extend the information to the back-office ERP system. The result should be a richer customer experience, in turn resulting in happier customers and increased long term revenue. The SOA Read More
The Importance of the White Paper and What It Can Do for You
The white paper—a wonderful little piece of literature chock full of thought provoking insight and informative prose—got its start many years ago, long before

informative writing  thought provoking insight and informative prose—got its start many years ago, long before there were computers in every office and home around the world. Back then, the white paper was a way for individuals to discuss their positions on a specific topic, but was predominantly used by the government. Today, white papers are a staple for many technology websites around the world— including ours . Before I became a writer here a Technology Evaluation Centers (TEC) , I didn’t realize how a white paper Read More
IBI + IBM = EAI
The latest entrant in the race to support IBM's MQSeries Integrator Version 2 is Information Builders (IBI) with its Middleware Technology Group's 'Enterprise

informative writing  + IBM = EAI IBI + IBM = EAI M. Reed - December 14, 2000 Event Summary Information Builders (IBI) , has announced support for IBM's (NYSE: IBM) MQSeries Integrator Version 2 via IBI's Enterprise Connector for MQSeries Integrator product. The combination of the two products provides application support on over 35 different platforms and over 120 relational, non-relational, transaction, and application sources. Information Builders has worked with IBM to provide rapid integration solutions for more Read More
New Business Intelligence for Process Industries
Find out how a new generation of BI tools can help pave the way to better, smarter, faster decisions for your organization in the informative white...

informative writing  your organization in the informative white paper, Business Intelligence for Process Industries . Download your PDF copy today.   For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: +1 514-954-3665, ext.367. Read More
Hacker Publication Gets Top Defense Attorney
In a case that will challenge the bowels of free speech and censorship and inevitably set a lot of legal precedents, renowned defense attorney Marcus Garbus has

informative writing  Publication Gets Top Defense Attorney Event Summary The infamous hacker publication known as 2600 , is being sued in Federal Court by eight major motion picture corporations. Defended by renowned attorney Marcus Garbus, 2600 , and its assumed editor Emmanuel Goldstein, 2600 is being charged with circumvention of copyright protection systems - for publishing how to circumvent the Contents Scramble Systems (CSS). CSS protects Digital Video Discs (DVDs) from unauthorized access and copying. 2600 Read More
The Subjective Criteria of ERP Selection
I hope our readers, to greater or lesser degrees, are familiar with our business software selection methodology—as we have been writing a lot on this matter

informative writing  Subjective Criteria of ERP Selection I hope our readers, to greater or lesser degrees, are familiar with our business software selection methodology—as we have been writing a lot on this matter. But the lion’s share of these publications often refer to either the functional or technical sides of the selection process, or what type of business processes a future system can support and how can be achieved. Here, I would like to bring your attention to another aspect of business software selection Read More
The 10th ERP Vendor Shootout May18-19, 2011
Save the date for The 10th ERP Vendor Shootout Where: Chicago Marriott O'Hare.

informative writing  The presentations were extremely informative and professionally delivered. The show has us second-guessing our original strategy for ERP selection and implementation. I highly recommend this show. –Materials Manager Transport Equipment Manufacturer Read what other past attendees have to say.. . Focus by bringing your selection team together to see the functionality you know you need and perhaps some you didn't! Consolidate your efforts by seeing industry leading software products demonstrated under Read More
What Makes a Good White Paper Good... (part three)
Here is the third point in a series that looks at the key features to consider when writing an IT white paper... so that you not only get your reader's interest

informative writing  Makes a Good White Paper Good... (part three) Here is the third point in a series that looks at the key features to consider when writing an IT white paper... so that you not only get your reader's interest, but keep it. Are you part of the problem or part of the solution? Identifying a problem isn’t enough, no matter how much affinity is established with the reader (see previous post and Michael Stelzner's site ). The proposed solution must be both practical and clearly stated. If the solution Read More
Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ -An Interview with UNIT4’s Product Marketing Executive
Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has

informative writing  erp vendor,product marketing,infor software,syteline software,erp software vendors,syspro erp,ramco erp,erp saas,erp providers,web erp,best erp,compare erp software,top erp,erp software companies,agresso business world Read More
Windchill 10 Steps Up to the Plate
Parametric Technology Corporation, aka PTC, has fearlessly put their product lifecycle management (PLM) solution Windchill 10 through the TEC certification

informative writing  10 Steps Up to the Plate Parametric Technology Corporation, aka PTC, has fearlessly put their product lifecycle management (PLM) solution Windchill 10 through the TEC certification program. The writing of the full report is currently underway. I wanted to give you this little teaser as to what you can expect from this new and improved version of this popular solution. First, there is the functional eye candy: a revamped user interface. The browser for this Web-based solution gives you up-front Read More
Aberdeen Report: ERP Success Strategies for Midsized Companies
Now you can find out in the aberdeen benchmark report 2008 ERP in the mid-market.

informative writing  in this timely and informative report. Discover the ERP strategies and best practices that can help your company succeed in an extraordinarily challenging business climate. Download your PDF copy of 2008 ERP in the Mid-market today. For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: 514-954-3665, ext. 367. Read More
How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

informative writing  To Write a Winning Proposal In today's economy, sales people have to write more proposals, and better proposals, than ever before. As the industry has become more competitive and complex, customers have become both more confused and more demanding. As a result, they are likely to listen to a presentation, nod their heads, and mutter those dreaded words, Sounds good! Why don't you put that in writing for me? Why Do Customers Want Proposals? Writing proposals is about as much fun as having your teeth Read More
APICS 2009 Webcast Session 3: Lean for Materials Managers
In the forthcoming 2009 APICS International Conference and Expo, many educational tracks will be covered by industry leaders, and lean is one of them. Since we

informative writing  Materials Managers” is very informative and there is definitely more to learn. The preview provides just the tip of the iceberg and there is much to know and learn from Bill’s experience. One thing I would like to learn from this session is how these concepts can be integrated with existing ERP/SCM software. I am looking forward to attending the full session of “Lean for Materials Managers.” Read More
TrueComp
TrueComp addresses the challenges faced by compensation administrators, including retroactive changes to compensation plans, territory assignments or

informative writing   Read More
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