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Retail Technology Experiments at Metro AG
Last year, I had the pleasure of attending a Canadian retail conference where I was incredibly impressed by the presentation of Dr. Gerd Wolfram, the Managing
also not forgotten—they are capable of recognizing a customer and charging them directly from their bank or mobile phone account using fingerprint scanners. Also, all cash registers are equipped with RFID scanners. As a result of these innovations, sales rose by 15% over the last year, and 20% of new customers were attracted. Many of the newly tested technologies were deployed in other stores as well. I believe this unique experience, in addition to the fact that the project is noteworthy and
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