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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 campaign scratch pads


Scalable Data Quality: A Seven-step Plan for Any Size Organization
Every record that fails to meet standards of quality can lead to lost revenue or unnecessary costs. A well-executed data quality initiative isn’t difficult, but

campaign scratch pads  Practices , Data Quality Campaign , Data Quality Control , Data Quality Framework , Data Quality Improvement , Data Quality Indicator , Data Quality Indicators , Data Quality Issue , Data Quality Issues , Data Quality Management , Data Quality Management Model , Data Quality Management Tools , Data Quality Measurement , Data Quality Measures , Data Quality Method , Data Quality Metrics , Data Quality Model . The term Data Quality can mean different things depending upon the nature of one's organization.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Care & Billing RFI/RFP Template

General Requirements, Mediation, Provisioning, Sales and Marketing, Customer Billing, Customer Care, Packages and Promotions, Accounts Receivable, Financial Systems, Enterprise Data Warehouse, Reporting, Telephony Products and Services, Utility Products and Services, CATV Products and Services, IP Products and Services, EBPP Services, Technical Requirements  

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Documents related to » campaign scratch pads

Can a Mobile App Get You a Job Interview?


Serendipity, in addition to actual qualifications and experience, plays a major role in a job search. Indeed, scoring an interview increases one’s chances of impressing (or not) a potential employer. But how do you win that face time? Candidates struggle to distinguish themselves, while recruiting managers wade through the hundreds of cut-and-dried resumes they receive each day. In the interest

campaign scratch pads  to carry out the campaign and all online marketing initiatives. While JobProx seems universally applicable, it's fair to assume that peope who are comfortable with social technology will be more likely to use JobProx. We will have to stay tuned to see how the  campaign progresses before we get more info on the app’s traction and pricing. Read More

Making the Team Work


Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints. This process, of course, is called "discovery."

campaign scratch pads  Level Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members' time). Their objective is to determine the prospect's requirements, based on research, preliminary conversations, and even request for proposals (RFP), and what the best way is to find out Read More

Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising


Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

campaign scratch pads  A fully integrated marketing campaign should therefore include aggressive Internet advertising, which consists of listings on search engines, portals, directories and banners on strategic portals and large sites. Most importantly, listing your site on search engines with a broad reach is important to expose your product and/or services. Search engines will provide the technology to bring your corporation to people who are actively looking for your solution. And since over 80% of web site traffic is Read More

You Think You Bought the Wrong Solution? Re-implementation May Be the Answer


In today’s business milieu, the likelihood of successfully selecting and implementing corporate software, particularly large and complex solutions such as enterprise resource planning (ERP), is very difficult to foretell owing in large part to the nature of those projects. Many uncertainties exist at the planning stage that none of the parties involved (software vendor, software implementer, if

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Can a Virtual Vuvuzela Help Make Your Voice Heard in the Social Media Universe?


It’s a really noisy world we’re living in, and the social media universe is no exception. Even with the tightest security settings and minimal online presence/popularity, you are still subject to advertising, invites, recommendations, requests, etc., most of which are not very useful to you. And things will only get worse: Twitter will start selling followers, Facebook launched Facebook

campaign scratch pads  example, KitKat launched a campaign in The Netherlands that started as an e-mail showing the face of Jesus in a KitKat chocolate bar. People were puzzled and amused, and it spread like wildfire all over the Internet. However, not every company is prepared to risk the potential backlash provoked by such a campaign. Probably the most difficult strategy for making your voice heard in the social media universe is through constant delivery of valuable and relevant content to your audience. Websites like Read Read More

Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

campaign scratch pads  cleansing, analysis tools, and campaign management systems. MA also enables new metrics, such as customer profitability, lifetime value, and wallet share to supplement the traditional metrics of market share and penetration. All of these tools focus on determining what an enterprise's strategy should be during each customer interaction and these interactions fall within the following three categories: outbound campaigns, event-triggered interactions, and inbound interactions. For example, target Read More

Workday to Tackle Talent Acquisition


One of the major announcements at the recently held Workday Rising 2012 conference was that Workday will develop its own talent acquisition suite from scratch and deliver it  in early 2014. This is a major departure from the vendor’s signature policy not to announce any vaporware. But, during the Workday Technology Summit (which preceded the conference), Workday executives said they needed to make

campaign scratch pads  to Tackle Talent Acquisition One of the major announcements at the recently held Workday Rising 2012 conference was that Workday will develop its own talent acquisition suite from scratch and deliver it  in early 2014. This is a major departure from the vendor’s signature policy not to announce any vaporware. But, during the Workday Technology Summit (which preceded the conference), Workday executives said they needed to make the announcement out of consideration for their existing customers as t Read More

Now Just Where Did I Put My Search Engine?


Barraged with terms like "structured and unstructured data," "enterprise search," "federated query," and "business intelligence and analytics," corporate decision makers are awash in ambiguous and overlapping meanings. Making the distinction between metadata and data may reduce the confusion.

campaign scratch pads  Mazda and its marketing campaign partners decided to execute a dealer service campaign to entice customers to visit authorized Mazda dealers for automotive service. The deadline for the data extract was fast approaching, and the final piece of information to be included in the marketing material—the dealer hours of service—was still missing. No one in the marketing group was sure if the data was present in-house, and if so, which database, table, and column the data resided in. Someone in the company Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

campaign scratch pads  to the sales force. Campaign management and e-mail marketing functions were amongst the first modules for CRM vendors to include in their product offerings. Siebel , E.piphany , Pivotal , DoubleClick , and Aprimo are some of the providers of such functionality. Marketers can design multilayered marketing campaigns filtering by customer segments and using the contact center capability to reach their target through multiple channels such as phone, portals, email, direct mail, and PDA. The second functional Read More

Why CRM Is So Hard and What To Do About It: Data is key to making CRM work


Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

campaign scratch pads  for call center scripting, campaign management software and the like, companies can't accommodate a marketing department's simple request to link direct mailing or call center results to Web site hits for a given campaign. Thus, data integration can't happen without consistent data and comprehensive customer-related business definitions across the CRM infrastructure - e-mail, Web system, call center, direct mail, data mart, campaign management and so on. Most organizations have sharply delineated Read More

Public Key Infrastructure (PKI) RFI/RFP Template


PKI Functionality, PKI Technology

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Subtle (or Not-so-subtle) Nuances of Microsoft .NET Enablement


The Microsoft .NET strategy continues to confuse many, due to the lack of understanding of the technology. Indeed, because of the massive marketing campaign undertaken by Microsoft, many vendors have adopted a "too liberal" approach to marketing .NET Framework-based initiatives.

campaign scratch pads  of the massive marketing campaign undertaken by Microsoft on the benefits of its .NET Framework-based technology, many vendors have adopted a too liberal approach to marketing their .NET Framework-based initiatives. The fact is, as soon as a software product is enhanced to consume or emit XML, it is called a .NET Framework-based product. In an effort to have their offerings perceived as .NET-enabled, numerous vendors are referring to their solutions as such, though their products fall short of Read More

ERP for School Districts RFI/RFP Template


Financials,Human Resources, Payroll, Procurement, Product Technology

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

campaign scratch pads  of leading providers of campaign management software in Europe and a subsidiary of Groupe DDB in France, the second largest global communications group. As a result of the acquisition, Unica believes it has secured the leadership position in the French and Southern European markets as well as in some new industries like automotive. In addition, the deal should expand Unica's worldwide customer base to over 300, making it possibly the largest provider of marketing software globally. Through the Read More