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Documents related to » campaign scratch pads


What Are Your Competitors Telling You? A Case Study: SAP s New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

CAMPAIGN SCRATCH PADS: Study: SAP s New Advertising Campaign What Are Your Competitors Telling You? A Case Study: SAP s New Advertising Campaign Lawson Abinanti - January 5, 2006 Read Comments Overview You need to pay close attention to your competitors marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a
1/5/2006

Unica


CAMPAIGN SCRATCH PADS: Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end.

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

CAMPAIGN SCRATCH PADS: place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward style= border-width:0px; />   comments powered by Disqus Related Topics:   Marketing Automation,   Business Intelligence and
10/27/2011 4:02:00 PM

Affinium Suite


CAMPAIGN SCRATCH PADS: Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads.

Vendors Begin to Round Out Their CRM Suites
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding new marketing, service, and E-commerce capabilities.

CAMPAIGN SCRATCH PADS: tools. Baan Marketing includes campaign planning based on analysis of customer data, campaign execution, and lead management. Baan E-Configuration takes the configuration functions already available to salespeople and places them on the Web for E-commerce customers use. Baan Pricing helps salespeople determine the pricing of complex products for industries such as manufacturing. The Baan products are available immediately, starting at roughly $1,500 per seat for one module. SalesLogix released its new
3/17/2000

Success Story: Samsung Electronics
Despite its success and profitability, Samsung’s network division—operating in a rapidly changing, highly volatile sector of the technology industry—nonetheless faced a continuous series of internal manufacturing challenges. In 2000, recognizing that it faced multiple opportunities for improvement, Samsung initiated a strategic campaign to revamp its supply chain management efforts. It turned to Adexa for a solution.

CAMPAIGN SCRATCH PADS: Samsung initiated a strategic campaign to revamp its supply chain management efforts. It turned to Adexa for a solution. Success Story: Samsung Electronics style= border-width:0px; />   comments powered by Disqus Related Topics:   Supply Chain Management (SCM),   Demand Management Related Industries:   Manufacturing,   Management,   Scientific,   and Technical Consulting Services,   Management of Companies and Enterprises Source: Adexa, Inc. Learn more about Adexa, Inc. Readers who downloaded
10/23/2006 5:49:00 PM

It’s Time to Change the Game
This paper showcases an approach currently in use with the largest, and smallest, game changers across the country to maximize business insight: analytical assessment approach (A3). Learn the three steps defined in A3, as well as uses of the approach across companies of varying sizes and industries. Two cases-in-point are also featured—an American financial services company and a diversified and public manufacturer.

CAMPAIGN SCRATCH PADS: business analytics, business decision making, management decision making, google statistics, data analytics, marketing analytics, group decision making, google analytics tracking, google analytics code, google analytics api, decision making tools, managerial decision making, problem solving and decision making, decision making steps, predictive analytics, organizational decision making, strategic decision making, decision making skills, google web analytics, joomla google analytics, real time web analytics, google adwords coupon, google adwords promotional code, google adwords management, .
9/15/2010 11:39:00 AM

Microsoft Dynamics CRM: Much More Than Meets the Eye – Part 1 » The TEC Blog
marketing automation , marketing campaign , microsoft dynamics , Microsoft Dynamics CRM , Microsoft SQL SErver , on demand crm , oracle crm , SaaS , sales force automation , sfa , sharepoint , siebel , uc , unified communications , workflow Comments Mohit on 15 February, 2010 at 2:50 pm # Nice article. Small Business CRM on 16 February, 2010 at 1:54 am # Unlike other CRM software service providers, Microsoft CRM helps small businesses as well as large enterprises for their relationship management

CAMPAIGN SCRATCH PADS: analytic crm, bi, CRM, customer service, ERP, marketing automation, marketing campaign, microsoft dynamics, Microsoft Dynamics CRM, Microsoft SQL SErver, on demand crm, oracle crm, SaaS, sales force automation, sfa, sharepoint, siebel, uc, unified communications, workflow, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
15-02-2010

CRM for Financial and Insurance Markets Software Evaluation Report


CAMPAIGN SCRATCH PADS: CRM for Financial and Insurance Markets Software Evaluation Report allows you to compare and analyze the features, functions, and services of multiple enterprise software solutions. Vendor responses are comprehensively rated on their level of support of for each criterion (supported, not supported, customization, future releases, etc.) to ensure you make and accurate and informed decision.

New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

CAMPAIGN SCRATCH PADS: to create an e-mail campaign with individualized messages, cross sells, and comprehensive real-time reports. All of the Responsys products are traditionally offered on an ASP basis although the company is willing to discuss licensing arrangements. The Jumpstart product differs from the others in that it is designed to be especially easy to set up and use. It is entirely template driven so that a company can design and launch a marketing campaign in as little as 30 minutes. The available campaign
5/10/2000

Unlikely Acquisition Has Insiders Scratching Their Heads
The announcement in September 2006 that Illinois Tool Works Inc. had made an offer to acquire all of Click Commerce's common stock made many market insiders scratch their heads. However, the real benefits—and the challenges—may lie ahead.

CAMPAIGN SCRATCH PADS: Unlikely Acquisition Has Insiders Scratching Their Heads Unlikely Acquisition Has Insiders Scratching Their Heads P.J. Jakovljevic - November 17, 2006 Read Comments The announcement in September 2006 that Illinois Tool Works Inc . ( ITW ) (NYSE: ITW) had made a cash tender offer to acquire all of the common stock of Click Commerce . (NASDAQ: CKCM) made many market insiders scratch their heads. ITW is a diversified manufacturer of highly engineered components and industrial systems and consumables,
11/17/2006


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