Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
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documents, 2D or 3D CAD models, electrical designs, project data, reviews, approvals, and a host of other forms of information. Most of this information captures valuable knowledge about the product, the design intent and the history of lessons learned during the product development process. In the innovation cycle, creative processes both use and create product knowledge. This information, like conceptual product structures, is relatively useless in the execution cycle with the exception of the final,