Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality needed to leverage the data supplied by products like Clarify and Siebel. Cognos considers an effective CRM system to be a 'must-have' application in today’s click and mortar economy. In addition, they have joined the Siebel Alliance as a premier partner.
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the customer relationship management arena. It should be noted, however, that the product is brand new, having only been announced on October 3, 2000 at the Cognos User Conference. There will be a period of time while the kinks are worked out of the General Availability (i.e., post-beta) release. Other vendors which should be placed on a list for consideration include Hyperion, Microsoft, MicroStrategy, and Oracle. Any companies considered should have strong underlying analytical engines, since it is the