By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
allow for overlapping operations or activities by quantity time and percent complete
that these new approaches allow for faster testing and measurement, giving a marketer a quicker read on what''s working or not. Bulls'' eye targeting, a very recent advertising innovation, is the localization of the Internet through geolocation technology, allowing businesses to target ads by city, zip code or even distance from a given address. Other successful small independents are investing more in sponsorships and events, bringing people into their stores to experience what makes them special and